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Privacy Policy

Morton Baking Academy respects your privacy and is committed to protecting your personal data. This privacy policy outlines how we collect, use, and protect your information when you use our website.

1. Who We Are

Morton Baking Academy is based in the UK and operates this website and online shop. If you have any questions about this policy, you can contact us at: hello@mortonbakingacademy.com

2. What Information We Collect

We collect personal data when you:

  • Place an order
  • Sign up for our newsletter
  • Fill in the contact form
  • Browse our website

This may include:

  • Your name
  • Email address
  • Postal address
  • Payment details (processed securely via Stripe)
  • Browsing activity (via GA4, anonymised)

3. How We Use Your Information

We use your data to:

  • Process and deliver your orders
  • Manage payments and refunds
  • Send order confirmations and customer support messages
  • Send newsletters and updates (only if you opt in)
  • Improve our website and customer experience

4. Payments and Third-Party Services

We use trusted third-party services to run parts of our website securely and smoothly:

Stripe handles payment processing. Your payment information is encrypted and processed securely. Read Stripe’s Privacy Policy.

Google Analytics 4 (GA4) tracks anonymised usage data to help us understand how people use our website. GA4 does not log or store IP addresses. Learn more about Google Analytics data practices or read Google’s general Privacy Policy.

MailerLite is used to manage our email newsletters. If you subscribe, your email address is securely stored and only used for communications you’ve agreed to. See MailerLite’s Privacy Policy.

5. Cookies

We use cookies to improve your experience on our site. You can choose to disable cookies via your browser settings, although this may affect site functionality.

6. Data Security

We take your data security seriously and follow industry best practices to help keep your personal information safe.

Our website is protected with SSL encryption, ensuring that data transmitted between you and our site remains secure. We also use secure payment processing via Stripe, and access to personal data is restricted to authorised personnel only.

Additional security measures include:

  • Regular vulnerability scanning
  • Ongoing software and plugin updates
  • Secure servers and hosting infrastructure
  • Role-based access controls

While no system can be completely immune to threats, we are committed to maintaining a secure environment and will take immediate action in the event of any suspected breach. If a data breach occurs that may affect your personal information, we will notify you and the relevant authorities in line with legal obligations.

7. Your Rights

Under UK data protection laws, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Request deletion of your data
  • Object to or restrict how we use your data
  • Withdraw consent for email marketing at any time

To exercise any of these rights, contact us at hello@mortonbakingacademy.com.

8. Data Retention

We keep your data only as long as necessary for the purposes it was collected, including legal, accounting, or reporting requirements.

9. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.